Improve your performance when trying to get positive news coverage for the organizations you support.
Building and managing relationships with the media has become more challenging as their industry has changed dramatically. Reporters and editors are struggling with how to remain relevant with reduced audiences and staffing shortages.
It is more important than ever to strengthen the relationships with your media contacts and identify new ones to nurture.
Strategic Communications Advisor Jennifer Berson will offer insight on how to improve relationships with journalists during the FPRA Lake January 2022 professional development program.
As President & Founder of Jeneration PR, an award-winning public relations and creative studio, her efforts fuel the organic growth and brand recognition of household names across the beauty, baby & lifestyle sectors, and their up-and-coming competition. Known for whip smart multi-channel strategy, impactful, top-tier press placements and compelling creative and visual direction, Jeneration PR operates at the forefront of modern PR.
If generating positive news coverage is part of your metrics, you don’t want to miss Jen’s presentation.