Learn how to collect, understand, and use valuable data in your communication campaigns. Chapter President Madelene Skinner will moderate a panel with Erin Gordon, partner at Fisher Design & Advertising, and Dr. Courtney Barclay, associate professor at Jacksonville University.
Erin Gordon. With over 14 years of experience, Erin Gordon owns a marketing and technology company, since 2012. She started her career as a web developer, which later blended into advanced techniques in digital marketing for agencies and franchises. Erin is passionate about cutting-edge solutions for clients and has a deep-rooted wanderlust for outdoor adventures.
Courtney A. Barclay, Ph.D., J.D. As a communication professor, Dr. Barclay is an expert in public relations, social media, and communication law. In addition to her classes, Dr. Barclay is the faculty advisor for the student-run public relations agency. She is a passionate teacher, acting as a bridge for students from the classroom to the practice. She has a Ph.D. in Mass Communication and a law degree from the University of Florida.