July 26, 2022 @ 12:00 pm – 1:00 pm
Zoom Online
Free for FPRA Members
Melanie Reda, APR, CPRC

Presented by Aaron Friedman, Vice President of Marketing, Propel with Mayra Heitman, Public Relations Manager, Sociallee PR & Digital Media.

Artificial intelligence (AI) has found its way into every industry, including communications. Can you use PR tech tools to make life easier with data-informed insights, and keep the human element and relationship building element? How can you make sure that your story pitch is still personable and take advantage of technology at your fingertips? Meeting that need is why Propel was created. This PR software can help you improve your pitches, optimize your relationships with journalists and track the coverage of campaigns – without confusing spreadsheets, overwhelming tools and astronomical subscription costs. Learn how you can take advantage of technology to bring your media relations to the next level with the ultimate hack: using AI to sound even more human in your communications initiatives.

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