Society rewards companies that do good by doing well, yet with the age of the chaos that is 2020, the continued rise of social media and growing expectations for companies to speak out on issues, the chances for ethical missteps are greater than ever. Join Mark W. McClennan, APR, Fellow PRSA, a leading voice in the conversation on ethics with his podcast EthicalVoices and Stacey Smith, APR, Fellow PRSA, Senior Counsel and Partner with Jackson Jackson & Wagner to discuss the following:
• Best practices for dealing with common, but often overlooked, ethical challenges
• What new ethical challenges are PR professionals likely to encounter and how should they prepare for them?
• How to hire ethical employees and the ongoing training you should give them
• Bring your own challenges and let’s dissect them together.
Mark W. McClennan, APR, Fellow PRSA
Host – EthicalVoices.com
Mark W. McClennan, APR, Fellow PRSA, is a strategic communication and public relations executive with more than 25 years of experience, primarily with technology and financial services clients. In 2016 he served as the National Chair of PRSA, and in 2018 he launched EthicalVoices, a weekly blog and podcast dedicated to communication ethics.
Stacey Smith, APR, Fellow PRSA
Senior Counsel & Partner, Jackson Jackson & Wagner
Stacey Smith has 40 years of experience working with an extensive range of clients from Fortune 100 multinational operations to small not-for-profits. She specializes in assisting organizations communicate effectively with key stakeholder groups in order to build more strategic and solid relationships that influence organization success.