November 30, 2022 @ 12:00 pm – 1:00 pm
Zoom Online
Free to FPRA members
Melanie Reda, APR, CPRC

We often think of ethics in terms of good vs. bad, or right vs. wrong; however, ethics are rarely that straightforward. PR practitioners have a responsibility to their employers, their clients, the profession, the public and to themselves to practice responsibly and to protect the trust they have with each. Unfortunately, conflicts of interest often arise in that pursuit. In those situations, how do we determine the most ethical, socially responsible path? Understanding the different approaches to ethics, the ethical decision-making process and key components of the law are foundational to effective and ethically-sound public relations.

Ethics topics:

Defining ethics
The ethical decision-making process and theories
How to handle conflicts of ethics
The First Amendment and Media law
FPRA Code of Ethics

Key takeaways:

Exploring the reality that ethics is rarely as cut and dry as right vs wrong – it’s often a matter of conflicting ‘rights’
Embracing the idea of PR as the conscious of an organization – this webinar will discuss how to be well-versed in the law and in the ethical decision-making process in order to be effective counselors
Understanding the potentially serious consequences of not having a firm grasp of the law or the ethical process in PR including the substantial loss of money, litigation, the loss of trademarks, SEC issues and reputational damage, among many others.

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