No Turning Back: A Corporate Social Responsibility Imperative
Free for FPRA Members
Wednesday, March 22, 2023 at Noon EST
Corporate Social Responsibility (CSR) has to do with all things corporations do to honor and meet the needs of stakeholders and the environment now and for future generations. Measured by the “triple bottom line,” a phrase coined by John Elkington in the 1990s, CSR operates on the premise that in honoring people and planet, firms will also generate profit. Hotly debated for decades, the landscape shifted dramatically during and since the COVID-19 pandemic lockdowns. Today, stakeholders are more intentionally making decisions that hold corporations accountable for their environmental footprint and treatment of people in the process of producing goods and providing services. Effective communication is vital for success in gaining and retaining stakeholder trust and support in an era where reputation and success is being measured by the triple bottom line.
In December 2022, PR Week published an article about what to expect PR trends to be in 2023 that was based on a Prowly survey of PR professionals. Results showed the leading trend PR professionals expect to see in 2023 is “social responsibility” incorporating DEI, CSR and ESG (environmental, social and governance). In this webinar, Dr. Sellnow will explore what society expects from our organizations and how we can use effective communication to establish trust and manage relationships in this time of heightened expectations.