Using lessons from his yoga teacher training, Dan Farkas will spark ideas to help agencies grow new business and allow brands to identify efficiency.
• Discover new ways to measure earned media success. Farewell advertising value…
• Learn better ways to build a media list.
• Appreciate relating to the public (in this case how to not annoy a journalist)
• See how to optimize the media coverage you do earn.
Media Relations is still the backbone of PR. We just have to stretch those muscles in new ways.