February 24, 2022 @ 11:00 am – 12:00 pm
Zoom Online
Melanie Reda, APR, CPRC

Presented by Carmella Glover.

Racial injustices, a global pandemic and the Great Resignation have all contributed to a heightened awareness of racial and socioeconomic disparities. As a result, key stakeholders have called on companies to become more intentional, transparent and accountable to addressing inequities in the workplace through diversity, equity and inclusion (DEI) initiatives.

This juncture has unveiled a critical need for PR practitioners to cultivate diverse teams, craft inclusive content and messaging, and influence initiatives that are better aligned to the needs of employees, clients, investors and consumer audiences.

Carmella Glover, President, Diversity Action Alliance, will join us for an insightful discussion where FPRA members will leave with these key takeaways:

U.S. data insights into the current state of diversity for the profession
Why DEI is business-imperative to PR
A communicator’s role in DEI: BOLD actions
Industry-specific resources that have proven effective in moving the age-old needle

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