April 26, 2022 @ 11:00 am – 12:00 pm
Online Zoom
Free to Members; Non-members: $25
Cheray Keyes-Shima, APR, CPRC

Presented by Ulrich Gartner, Founder, Gartner Communications.
The ever-faster evolution of technologies, supply chains and target markets is putting increasing pressure on many organizations to restructure in order to remain competitive.
The reasons for making such a decision are logical, rational and data-based, but the effects of their implementation are highly emotional.
Against this background, every management decision has a communicative effect. If this effect is not taken into account, the company’s reputation can be massively damaged. Professional communication is therefore a fundamental success factor in corporate restructuring.

Ulrich Gartner, a 30-years veteran in international corporate communications, has outlined the fundamentals of successful restructuring communication in his book “Corporate Communications in Restructuring Phases”.

In this session, we will take a joint look at aspects such as
• Why corporate restructuring without communication is doomed to fail
• The dynamics of stakeholder relations
• How to properly prepare a communications plan

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