FPRA presents Serve Not Sell: Building Community Relations and Social Responsibility Programs That Earn Trust

How is your organization using its time, talents and treasures to address the issues that are most important to your key stakeholders? Do you have a philanthropy program that highlights your strengths? A social responsibility policy that aligns with your mission and clearly defines your priorities for offering support? Robin Schell, APR, Fellow PRSA of Jackson Jackson & Wagner & Gail Rymer, APR, Fellow PRSA of Gail Rymer Strategic Communications will discuss the key elements of building a strategic community relations and social responsibility program designed to engage and involve employees, to “give where you get” and to build long-term relationships with the stakeholders you serve. Best practice case studies will be shared.