What is it about the Image Awards process that scares us the most? It is the ever-elusive research section, and it doesn’t have to be daunting. In real-life, our best work is done on the fly, and extensive research, surveys or focus groups may not be realistic or within your budget. Every day activities, such as texting or scrolling on social media, can be considered a research method. The communications tools and apps we rely on most are your secret weapons to winning an Image Award. Let’s demystify research and explore a modern approach to writing your two-page summary.