March 12, 2021 @ 11:30 am – 12:30 pm
Zoom Event
Free for Members; $25 non-members
Cheray Keyes-Shima, APR, CPRC

Some account leaders, agency owners, non-profit leaders and corporate communicators say recent graduates need to know media relations, internal communication, SEO, coding, CMS management, social media ad buys and inbound marketing to be entry level candidates for entry-level positions. According to Malcom Gladwell’s 10,000 hour rule of “deliberate practice,” students need 10,000 hours to master a subject. Even if we cut that in half to 5,000, that’s 35,000 hours. There are 35,040 total hours in four years. The math is impossible.
While 90% of college graduates think they are ready for the workplace, more than 60% of businesses said young employees lack the critical thinking skills, attention to detail and writing pedigree needed to do the work. More than 70% of millennials believe they will need additional training in their careers. Less than 40% think their current employers can provide that training.
Dan Farkas has spent the last year looking at educational tools that can foster young talent within a work setting. He believes we need to revisit how we teach, assess and empower new talent in a way that aligns with company culture so that:

Young people get the training they need.
Management reduces a major stressor and increases the retention of young talent.
The work is better.
Dan will share this new approach to developing young talent within an organization and the evidence-based results he’s seen from testing it in class and in a student-run firm.

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