FPRA presents From Snoopy to Spongebob: Creating a Communications Strategy for Macy’s Thanksgiving Day Parade

Setting the stage for a successful launch or high-profile event needs a communications strategy that is flawless. As the start of the holiday season approaches, we’ll go behind the scenes this month to learn about the communications planning behind the nation’s most famous holiday event, the iconic Macy’s Thanksgiving Day Parade. You’ll learn the important steps in building this event’s communications strategy, from creating media materials and developing media content (editorial, social video, imagery) to prepping spokespeople and issues management, and more.