Join FPRA Orlando as Anna Tibbitts, PR Manager at Crumbl Cookies, shares the importance of strategic social media as an effective public relations tool — leading to sweet press coverage and business results. This event is virtual and will be held over Zoom.
Anna Tibbitts is an enthusiast of all things storytelling, connection, and relationship-building. Originally from the small town of Morgan, Utah, Anna’s passions and interests have always led back to the same thing: people. This led her to attending Utah Valley University where she earned her high honors bachelor’s degree in communication studies, with an emphasis in public speaking. While in school, Anna won multiple local and national public speaking competitions and served in various roles such as Director of Development for CHOICE Humanitarian, Vice President of National Communication Association of Students, and even the right wing for UVU’s rugby team. After graduation, Anna served as the executive communications director for UVU, directly filling all public relations and communication needs for the university president. Now, she is at, in her opinion, the greatest company in the world – Crumbl Cookies – where she handles all media relations, influencer collaborations, partnerships, and philanthropic efforts. When not talking about the world’s best cookies, Anna enjoys hiking, reading, running, and working on her podcast, Popping Perfectionism.