March 19, 2021 @ 11:30 am – 1:00 pm
Virtually via Zoom
$10 - Members
Christy Jergens

The Ocala Chapter of the Florida Public Relations Association will hold its monthly professional development meeting virtually via Zoom on Friday, March 19, 2021, from noon-1 p.m., with networking starting at 11:45 a.m.
The featured speaker is Lisa O’Keefe – marketing consultant and former vice president of partner solutions and media sales at ViacomCBS, including popular brands, such as Paramount, MTV, Nickelodean, VH1, CMT, CBS and Comedy Central. ViacomCBS has a global reach of more than 4.3 billion subscribers from more than 180 countries.
In her presentation, “How MTV and Nickelodeon Networks connect brands to millennials, Gen Y and Gen Z,” O’Keefe will provide insight on how one of the largest global media companies continues to pivot in the ever-changing media landscape and design strategies to connect with fragmented and hard to reach audiences.
O’Keefe is a well-respected and creative media sales leader with more than 20 years in media in New York City, which includes 14 years at ViacomCBS. During her tenure as vice president of partner solutions, she designed and implemented effective sales strategies using multiple channels and properties for major retailers, such as Kohl’s, Old Navy, Gap, JCPenney, H&M, Petco, Petsmart, IKEA and Burlington.
Though O’Keefe is a Connecticut native who lives in West Port, she earned her bachelor’s in advertising from the University of Florida.

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