November 18, 2020 @ 12:00 pm – 1:00 pm
FPRA Lake County Chapter
FPRA Lake County Chapter presents Social Media Accessibility with Alexa Heinrich @ Zoom

The program is free for FPRA members and $10 for prospective members. Tickets can be obtained at the following link:

Individuals with sensory disabilities navigate social media and the digital world differently. With one in four adults in the United States having some form of a disability, an organization must be able to effectively reach a diverse population through social media.

The Florida Public Relations Association (FPRA) Lake County Chapter welcomes expert speaker on social media accessibility Alexa Heinrich, Social Media Manager for St. Petersburg College (SPC). During her virtual program at noon on Nov. 18 via Zoom, participants will learn how to make content more accessible through the implementation of alt text, video captioning, proper emoji use, strategic copywriting, and more. The program is free for FPRA members and $10 for prospective members. Tickets can be obtained at the following link:

Prior to working for SPC, Heinrich was a content specialist in Illinois for City Colleges of Chicago. She is an advocate for creating accessible and inclusive content for social media and has presented educational webinars on the subject to Harvard University and the National Institute for Social Media. She is passionate about creating accessible and inclusive content for digital communications as well as educating others on the realities of working in social media.

“Digital accessibility is a small, but important, part of a larger objective: making the online world and digital communications truly inclusive and ensuring that everyone is always included in the conversation and feels properly represented,” said Heinrich.

This program is proudly sponsored by Lake-Sumter State College. Founded in 1962, the College offers a high-quality education at an affordable price to the communities of Lake and Sumter counties and beyond. LSSC offers over 30 certificate and degree programs designed to support and prepare students for today’s dynamic workforce with campuses in Leesburg, Clermont, Sumterville, and online. LSSC is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and bachelor degrees.

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