February 17, 2021 @ 12:00 pm – 1:00 pm
FPRA Lake County Chapter
FPRA Lake presents ‘Digging Deeper into Research’ with Jay Wilson, APR, CPRC @ Zoom |  |  |

FREE for FPRA members and $10 for prospective members. Tickets can be obtained at the following link:

Wilson brings more than two decades of experience in the public relations and marketing industry. During his career, he has developed and implemented award-winning branding programs for universities, foundations and billion-dollar comprehensive fundraising campaigns. Having worked as the communications lead for a number of organizations and now as a solo practitioner in Tampa Bay, he brings both insight to and real-life examples of the ways in which research can enhance public relations work.

Digging deeper into how research impacts public relations work, Wilson will go past the rote examples from school (and the APR exam) and showcase how the use of research can truly impact organizations.

Topics he’ll cover include:
– Types of research
– Primary research on a budget
– The importance and impact of research, even in small amounts
– Pitfalls to avoid and preparations to make in order to best use what you learn

Be prepared to bring questions for a lively discussion on the issues public relations practitioners face in serving their organizations.

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