Guest speaker Liz Anderson, senior public relations manager of Firehouse of America, LLC, will share best practices on elevating the traditional blogger experience at the next meeting of Dick Pope/Polk County chapter of the Florida Public Relations Association on April 19, 2017. Anderson led the Firehouse Subs PR team to its best PR year to date in 2016, earning 31 national media stories, an advertising equivalency of $26.5 million, and more than 2.7 billion media impressions – surpassing 2015 impressions by 63 percent.
The chapter will also celebrate the recipients of the Image Awards, Public Service Award and Joe Curley Rising Leader Award at the April meeting. RSVP by Thursday, April 13 to avoid a late charge. This month’s meeting is sponsored by Mail Processing Associates, Lakeland, Fla.