April 21, 2021 @ 7:30 am – 9:00 am
Zoom Prrofessional Development Meeting
Member $5.00 +$1.94 Fee Select quantity: FPRA Member; Non-Member $10
Cathryn Lacy

Barry Friedman, the founder of LkldNow, will share tips for clear, concise writing that avoids reader misinterpretation, which is especially important in today’s immediate feedback social media realm. He will review the impact of local media environment changes on public relations practitioners. Barry will also offer advice on how to pitch hyperlocal media organizations.
Key takeaways for attendees:
Writing clearly to avoid reader misunderstanding
Impact of changing local media landscape on PR
Advice for pitching new hyperlocal media, including lifestyle magazines
About the Speaker:
Barry Friedman is the founder of LkldNow – independent, community-driven news to connect residents with Lakeland. Its mission is to foster civic engagement. He is also president of Linking Community Now, the nonprofit organization that oversees LkldNow. He has spent most of his career curating news for residents of Lakeland and Polk County as an editor at The Ledger for 32 years and the founder of His current passion is discovering how to preserve engaging and impactful community journalism in the age of social media.
Join us at 7:30 a.m. for networking before the meeting at 8:00 a.m.

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