122 E Main St Lakeland
There is a variety of research options when preparing for a campaign, but how do you turn those research results into practical tactics for a campaign?
Join us as Michele Sager, APR, will share how the water management district used a variety of research methods to prepare for an education campaign from simple phone calls to formal surveys. Learn how they used the data collected to create some out-of-the box tactics that brought successful results to their education efforts.
Attendees will leave knowing:
Research options for all budgets
How to analyze large amounts of data
Select the tactics that work best based on your research.