122 East Main Street
Everyone wants to share their story. It can be difficult to engage with your audience and achieve your goals. As a grocer in the southeast, Publix Super Markets experiences these same challenges. Brian West, Community Relations Manager, will share things to consider and experiences pitching stories.
Publix Super Markets currently operates 1,295 stores across seven states (FL, GA, AL, TN, SC, NC and VA), and has more than 225,000 associates. Publix associates and customers have helped the company grow from a single store and just six associates to the largest employee-owned company in the United States. We remain deeply dedicated to customer service and community involvement, and being a great place to work.
Key takeaways include:
What’s your story? Understanding who you are as an organization.
Use your story to connect with your customers.
Perpetuating your culture.
Preparing for major announcements, and the importance of details.
Promoting and protecting the brand.
Publix is blessed that we’ve remained in business for many years. Everyone starts somewhere. Being true and consistent over time can be one of the most important aspects to build and maintain your brand and stand the test of time.
Brian is a third-generation citizen and life-long resident, of Plant City, FL. He is a graduate of Plant City High School and Florida Southern College where he earned a Bachelor’s Degree in Human Resource Management, with a minor in Finance.