Everybody wants (and needs) to do research for public relations programs, campaigns and other activities, but often there’s little or no money to do the research. This program will give you some ideas on how to do research when funds are limited. It focuses mainly on surveys, but also addresses focus groups. Bring your specific questions as there will be plenty of time at the end of the presentation.
When can I do my own survey versus when do I need to get professional help?
What do I do to get people to respond to the survey?
What do I need to watch for when creating the survey questions?
About the Speaker:
Jay Rayburn, APR, CPRC, Ph.D., Fellow PRSA is recently retired from the School of Communication at Florida State University where he taught for 35 years. He is a past president of FPRA, founding chair of FPRA’s Counselors’ Network, and winner of the John Dillin Award as well as other awards from FPRA.