Team reporting means leaning into the access you have instead of being caught up in what you aren’t allowed to report. To get that access, you have to build trust and relationships so players/coaches understand you are different than the outside media, and they can be fully open and transparent with you. Everyone can cover the x’s and o’s. Use the unique access you have to humanize the team and make fans emotionally invested and care about wins and losses.
About Casey Phillips, Tampa Bay Buccaneers Reporter
Casey has been the Team Reporter for the Buccaneers for seven years serving as host for two television shows, two radio shows, providing web and social media content, serving as an in-stadium host, and emceeing events. She previously worked for the St. Louis Rams and Washington Wizards, as well as the Sports Public Relations department for Walt Disney World. She received her Bachelors in Radio/Television Journalism and her Masters in Broadcast Management both from the University of Missouri and is a Dallas, TX native.