In
When:
November 16, 2021 @ 11:00 am – 12:00 pm
2021-11-16T11:00:00-05:00
2021-11-16T12:00:00-05:00
Where:
Zoom Online
https://fpra-capital.org/event/hispanic-marketing/
Cost:
Member – $10; “Future Member” (Non-Member) – $20; Students - Free
Contact:
Zoe Linafelt
850-921-4494 ext. 209

Understanding how your target audience communicates and receives information is key for any marketer. There can be cultural, language and other subtleties that are imperative to be aware of in order to have a successful campaign. Join the FPRA Capital Chapter on Tuesday, November 16, from 11 a.m. to noon as we welcome Sindy Chapa, Ph.D., associate professor at the Florida State University School of Communication and director of the Center for Hispanic Marketing Communications (HMC) at FSU. She will discuss the nuances to consider when working with Hispanic media and audiences, and the programs available through the Center for Hispanic Marketing Communication at FSU.

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