21st Century tools won’t work if your organization is stuck in 20th-century culture. Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable.
Companies positioned to win in the digital revolution have three things in common: They put people at the center, helping them write their own real-time autobiographies rather than interrupting them. They innovate rather than imitate what their competitors are doing, creating opportunities in the boardroom, war room and showroom. And finally, they embrace today’s culture by aligning strategies and tactics with audience insights and behaviors. Presented by Anthony Shop, Chief Strategy Officer and Co-Founder at SOCIAL DRIVER.