June 23, 2022 @ 11:30 am – 1:00 pm
Florida Health Care Association
307 W Park Avenue
Zoe Linafelt, APR

If you’re thinking about starting your own PR consultancy, whether very soon or in the distant future, you’re going to want to attend our June program. The program will also give great guidance for those who are employed elsewhere about what to do in your current job to better prepare for the idea of being self-employed. Our panel of PR agency principals will share their advice, best practices, anecdotes, and warnings so you can know how to “hang your own shingle.”

Our panelists are of course well experienced in running their own agencies, but they are also fun, entertaining, wise, witty, fantastic people you’ll want to meet if you don’t know them already. With this group, you’re guaranteed to hear some funny stories and take away pages of notes!

Parking is available in the paved lot right behind the venue’s brick building. There is also metered parking on Park Ave. or you may park in the Kleman Plaza parking garage.


Chirag Shah, Founder & CEO of The Current Agency
Michelle Bono, APR, CPRC, CEO of Bono Communications & Marketing
Sandi Poreda, APR, President of Bulldog Strategy Group and adjunct professor for the FSU College of Communication & Information
Allison Aubuchon, APR, President of Allison Aubuchon Communications

Topics will include:

Benefits and payroll and taxes, oh my!
Getting new clients and retaining great clients
Creating your own brand and company culture
Taking a vacation when you’re a solo practitioner – is it possible?
You may love your current job with no plans for a change, but it is still smart planning to be thinking, “What if things change?” What can you do now to be prepared for the next chapter?

If you have a question or specific topic you’d like the panel to answer during the program, please email it to

At the beginning of the program, members will vote on the proposed slate for the 2022-2023 Capital Chapter Officers and Board Members.

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