2022 CN Winter Symposium

The Counselors’ Network Winter Symposium is an annual event that provides high-level professional development designed to encourage productive idea sharing and dialogue among FPRA’s most experienced professionals. The 2022 CN Winter Symposium will be held in Sarasota and will include nationally recognized speakers, fun and informative outings, a welcome reception, made-to-order breakfasts Friday and Saturday, lunch on Friday, dinner Friday night and free Wi-Fi.

As always, the speakers are top-level PR professionals who will share their expertise and lead interactive discussions. We’ll discuss key issues on the horizon, from communicating messages that can be divisive, to finding ways to attract and retain talent, to being prepared for the impacts of employee activism on your reputation, to strategies that work on inclusion and diversity. The speakers on these topics have experience and qualifications to ensure confidence in their advice and generate high-level discussions. Register now to join your CN colleagues for this unique Winter Symposium experience.

Book your room at the Embassy Suites by Hilton Sarasota

This new hotel is within walking distance of restaurants and Sarasota’s downtown area and within a 10-minute drive of Lido Beach, The John and Mable Ringling Museum of Art and Sarasota-Bradenton International Airport.

CN Winter Symposium room rate: $189/night

Parking: Valet is the only availalbe parking. FPRA rate is $10 per day – a discount of $20 per day!

Deadline to Book: December 30, 2021

2022 CN Winter Symposium Topics & Speakers

Radical Inclusion: Bold Actions to Accelerate Diversity

Patrick Ford, Professional in Residence, University of Florida and former Worldwide Vice Chair and Chief Client Officer for Burson-Marstellar, one of the largest strategic communications and PR firms in the world.

Carmella Glover, President, Diversity Action Alliance, a coalition of public relations and communications leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity and inclusion across our profession.

Yes, I Work There: Retaing and Inspiring Today’s Workforce

Todd Beckwith, Director of Corporate Affairs, AltMed Enterprises and MUV Medical Cannabis Dispensaries, part of a leading, vertically integrated, multi-state cannabis operator in the U.S., devoted to providing responsible access to regulated cannabis products, including maintaining a loyal, vibrant workforce.

Lunch with Pat Ford:
Takeaways from Two Decades at Burson Marstellar

Safeguarding Reputation in the Age of Activism

Jon Goldberg, Founder and Chief Reputation Architect at Reputation Architects and a member of PRSA’s Counselors’ Academy, comprised of PR agency principals and leaders.

Tour of Siesta Key Rum Distillery and Tasting Room

We’ll tour the Siesta Key Rum distillery and have the opportunity to sample the award-winning small batch rums. With remarks by Troy Roberts, Founder, CEO and Head Distiller, or Nicole Caplan, Director of Operations.

When No One Agrees: Messaging and Communicating Difficult Issues

Speaker information coming soon!

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