FPRA Student News-October 2017
Many opportunities arise for students within the Florida Public Relations Association. For several years we’ve offered behind-the-scenes “field trips” during Annual Conference. This year, our [...]
More Than Just Words: Creating Digital Content in a Mega Corporation
Blogger: Katarina Dos Santos, Orlando Area Chapter AT&T’s digital content aims to provide customers with effortless task completion on their site, combined with improved customer satisfaction [...]
How can paid and earned media be complimentary?
Blogger: Kim Livengood, Central West Coast Chapter During the breakout session with Chad Binette, UCF Assistant Vice President of News and Information, and Patrick Burt, UCF Assistant Vice [...]
Harmony Through Teamwork: Counteracting the Cacophony of Miscommunication
Blogger: Amanda Handley, APR, Capital Chapter As communications professionals, we literally spend our entire days working to create, send and receive messages, and Jan Spence focused her breakout [...]
Negotiation & Conflict Resolution
Blogger: Erin Knothe, Dick Pope/Polk County Chapter Adam Brooks, Ph.D., led a breakout session discussing conflict resolution and negotiation. People don’t leave jobs, they leave other people [...]
Communications Breakdown: What is going on is Washington and how does it affect the PR profession?
Blogger: Sarah Coulson, Gainesville Chapter Since the Trump administration is a hot topic of conversation and it doesn’t seem to be cooling down any time soon, the group of PR professionals who [...]
Using Research to Determine What Your Audiences Want and Expect
Blogger: Laura Kern, APR, Orlando Area Chapter Susan MacManus, Ph.D from the University of South Florida’s Department of Government and International Affairs presented at the Florida Public [...]
Customer Obsessions: Building Smiles and Lasting Relationships
Blogger: Colleen Thayer, APR, CPRC, Central West Coast Chapter As our lunch session began with Scott Stanzel, Director of Corporate Communications for Amazon, the focus on customer service became [...]
The Intersection of Branding and Digital Communications
Blogger: Laura Kern, APR, Orlando Area Chapter Ensuring your brand is relevant in digital communications happens when you shift your consumers’ mindset, own your funnel, and enter the future of [...]