Considering a rebrand or a brand refresh? Attend this month’s professional development seminar and leave with takeaways on how to keep your brand fresh and relevant. Brian Ososky, Director of Marketing at Lee County Visitor & Convention Bureau, will share why rebranding is important – regardless of industry. You will leave the seminar with an overview of the Lee County Visitor & Convention Bureau, why tourism is important to Lee County, and what this means to your organization. Brian will highlight their recent rebrand including the process, stakeholders, research, insights, brand architecture, brand anthem and share a handy checklist for a brand transition. He will share creative examples including print and digital. There will be time for Q&A and an opportunity to win new Fort Myers swag!
Who should attend?
Anyone considering a brand refresh or total rebrand
New and experienced PR professionals looking to guide their organization or clients on brand enhancements
PR and Marketing professionals who would like to learn the steps involved in a successful rebrand
PR professionals seeking new social connections