Southwest Florida Chapter presents March webinar with Heather Kernahan, North America CEO of Hotwire Global @ Zoom Webinar
Mar 9 @ 11:30 am – 1:00 pm

Heather Kernahan – North America CEO, Hotwire Global, a leading PR and communications agency. Heather is a Global tech expert and business leader featured in Fast Company, Fortune, Thrive Global, BizWomen, PR Week and AdWeek. 2020 SF Business Times 100 Most Influential Women. She is also chair of the board of the PR Council board, a global professional organization that represents professionals who work in agencies.

Bronze Stevie winner in the Woman of the Year – Advertising, Marketing & Public Relations category
B2B News Network top B2B Influencers.

Hotwire Global is a global communications consultancy that helps businesses better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 12 wholly owned locations covering the US, UK, France, Germany, Spain, Italy and Australia, together with a partner network spanning 29 cities around the world. 2020 PRovoke Global Technology Agency of the Year 2020 Sunday Times 100 Best Places to Work 2019 PR Week Best Places to Work 2018, 2019 Crain’s NY Best Places to Work 2018, 2019 PR News Best Places to Work 2019 PR Employer of the Year, Australia 2019 Holmes Report Best Agencies to Work For, North America 2018 Pathfinders Media Employer of the Year 2018 PRCA DARE Large Consultancy of the Year 2017 PR Moment Integrated Agency of the Year 2016 Bulldog Reporter Mid-Size Agency of the Year & Technology Agency of the Year.

Orlando Area Chapter presents Fostering Relationships and Building Trust During the COVID-19 Pandemic @ Inline Event
Mar 10 @ 11:45 am – 1:00 pm

Join us for our next virtual program on March 10, where we’ll hear from Chris Tomasso, CEO and president of First Watch Restaurants, and Eleni Kouvatsos, APR, senior manager of communications for the organization. 🍳🥞 We’ll learn about the 400-restaurant company’s approach to communicating during the COVID-19 pandemic, along with the lessons and strategies that proved key to fostering relationships with employees and customers during a tumultuous period for the restaurant industry and our nation.

Space Coast Chapter presents an immersive workshop ‘Create Compelling Content With Your Smartphone’. @ Virtual Workshop
Mar 11 @ 11:30 am – 1:00 pm

Join us for an immersive workshop with Brandan Payne, owner and founder of Payne Point Media, LLC. During this virtual workshop, Brandan will show us how smartphones can be used for high-quality video production and reveal some secrets behind his success. The class will also have the chance to create and edit our own video during the class!

Volusia/Flagler Chapter presents PRo Forum 2021 @ Online Event
Mar 11 @ 1:00 pm – Mar 22 @ 2:30 pm

Presented by the Volusia/Flagler chapter of the Florida Public Relations Association, PRo Forum 2021 will bring together some of the brightest minds in Public Relations to share practical tips with attendees that can be applied in the workplace.
From March 8-19, attendees will hear from a number of speakers with real-life crisis communications experiences, lessons learned. Here is a list of speakers confirmed for the event and we’re hoping to add a few more! As we get closer to the event, we will release the schedule and topics but most webinars will be broadcast at 11 a.m. and 1 p.m. each day of the event:
Devon Chestnut, APR, CPRC, Cox Communications
Selina Tisdale and Katie Guyer, City of Midland, Michigan
Roger Pynn, APR, CPRC, and Dan Ward, APR, CPRC, Curley & Pynn Public Relations Management
Nathan Allebach, Allebach Communications
Carolyn Maue, The Maue Center
Dr. Yiorgos Bakamitsos, Stetson University
Monica Yadav, Doctors Hospital of Sarasota
Dr. Marcia DiStaso, University of Florida
Jason Giraulo, Crunchy Taco Creative
Chris Gent, APR, CPRC
Lauren Debick, APR, Ocala Health
Chad Darwin, Darwin PR
The cost of registration for the entire event is $50 for FPRA members and $75 for non-members.

Capital Chapter presents Member Benefits Orientation @ Zoom Meeting
Mar 12 @ 11:00 am – 12:00 pm

Have you ever perused the library of free, on-demand webinars available to you? Did you know you have access to a directory of all FPRA members’ contact information? Are you a new member wondering where to start or how to get more involved?
Come on down (to Zoom)!
Capital Chapter President-Elect Zoe Linafelt will share the many ways you can take advantage of your FPRA membership, both locally and statewide. The session may be recorded.
This presentation is especially designed for new members, but all members would benefit from attending. Bring all your questions!

FPRA presents “Growing Young Talent within an Organization” with Dan Farkas, Instructor of Strategic Communication at the E.W. Scripps School of Journalism at Ohio University. @ Zoom Event
Mar 12 @ 11:30 am – 12:30 pm

Some account leaders, agency owners, non-profit leaders and corporate communicators say recent graduates need to know media relations, internal communication, SEO, coding, CMS management, social media ad buys and inbound marketing to be entry level candidates for entry-level positions. According to Malcom Gladwell’s 10,000 hour rule of “deliberate practice,” students need 10,000 hours to master a subject. Even if we cut that in half to 5,000, that’s 35,000 hours. There are 35,040 total hours in four years. The math is impossible.
While 90% of college graduates think they are ready for the workplace, more than 60% of businesses said young employees lack the critical thinking skills, attention to detail and writing pedigree needed to do the work. More than 70% of millennials believe they will need additional training in their careers. Less than 40% think their current employers can provide that training.
Dan Farkas has spent the last year looking at educational tools that can foster young talent within a work setting. He believes we need to revisit how we teach, assess and empower new talent in a way that aligns with company culture so that:

Young people get the training they need.
Management reduces a major stressor and increases the retention of young talent.
The work is better.
Dan will share this new approach to developing young talent within an organization and the evidence-based results he’s seen from testing it in class and in a student-run firm.

Dick Pope/Polk County Chapter presents: Using PR to Drive Attendance: The Door Winter Opened at Clearwater Marine Aquarium @ March Virtual Meeting
Mar 17 @ 7:30 am – 9:00 am

Media has been a big driver of the success of Clearwater Marine Aquarium. Since the day Winter arrived, local, national and international media attention has generated tens of billions of media impressions for CMA. The value of this coverage is enormous, in the hundreds of millions of dollars. Global brand awareness through these and other marketing efforts, combined with the success of the Dolphin Tale movies, continues to be an important element of the marketing mix.
The impact of the Dolphin Tale movies on Clearwater Marine Aquarium
Importance of leadership support
Staying relevant in a Black Fish world
This meeting was originally scheduled for December 2020, but was postponed.

Lake County Chapter presents How to Drive Engagement with Instagram featuring Maureen Kenyon @ Zoom
Mar 17 @ 12:00 pm – 1:00 pm
Lake County Chapter presents How to Drive Engagement with Instagram featuring Maureen Kenyon @ Zoom |  |  |

The Florida Public Relations Association (FPRA) Lake County Chapter welcomes Maureen Kenyon, City of Port St. Lucie’s social media coordinator and digital storyteller, who will present on “How to Increase Engagement with Instagram,” specifically Instagram stories. The virtual program will be held at noon on Wednesday, March 17 via Zoom and is free for FPRA members and $10 for prospective members.

At the City, Kenyon, manages eight social media accounts, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Nextdoor, and creates graphics and video for those platforms. As a digital storyteller, Maureen writes stories about Port St. Lucie residents and City staffers who are doing cool, interesting things that are making a difference in the community.

Kenyon has more than 25 years’ experience as an editor, reporter, designer, digital producer and website manager. She is also a Part 107-certified drone pilot.

Topics she’ll cover include:

• What are Instagram Stories and how to use them
• How to use Stories to increase engagement
• Simple design tips
• How to find out if followers are seeing your Stories
• Short tour of Canva’s user-friendly platform & features
• Simple ways to create fun, eye-catching social media graphics and video
• Quick overview of Canva’s free and paid accounts
• Examples of some social media graphics created in Canva

Jacksonville Chapter presents the FPRA Jacksonville Virtual Media Summit @ Virtual Event
Mar 23 @ 11:00 am – 1:00 pm

Save the date, PR friends! We are going virtual! Our annual media summit will be held March 23, 2021 from 11 a.m. – 1 p.m.

CPRC Webinar ‘Demystifying the CPRC Process’ presented by Lisa Murray, APR, CPRC @ Online Webinar
Mar 25 @ 11:30 am – 1:00 pm

Are you a practicing public relations professional with more than 10 years of experience who already earned your APR designation? If you are, then you should be thinking about becoming a Certified Public Relations Counselor (CPRC). This one-of-a-kind credential was developed to recognize the professional growth and achievement of senior FPRA members just like you!
In this webinar, you will learn:
• The benefits of earning your CPRC.
• Ways to prepare for the CPRC process.
• The top 10 tips for passing the CPRC exam.

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