Breakout 1C: Livestreaming: Periscope 101

Blogger: Vickie Pleus, APR, CPRC (Orlando Area Chapter)

Livestreaming: Periscope 101
Presented by: Tara Settembre, Blogger, TaraMetBlog.com

@TaraMetBlog tarametblog.com or plusitup.com
Do you Scope? Are you a Scoper? < that’s the lingo!

Takeaway: Livestreaming doesn’t add more work; it enhances what you’re already doing
It’s another part of your planning

• By 2019 video will account for 80% of all internet traffic
  • No. 2 search engine in the world is YouTube
  • We can do video cheap and easy, that’s the good news
• Why Livestreaming?
  • Gives people instant access
  • See personalities, see what you’re doing
  • Foster better connection w/ customers
  • Puts face to name, brand, place
  • Allows people to see what you’re seeing
• Periscope is owned by Twitter
  • Works seamlessly with and streams live on Twitter
  • A live broadcast is called a “Scope”
  • Always make sure it’s shared on Twitter
• People know it’s not rehearsed on Periscope
  • It’s honest
  • Not faked
  • Humanizes your business; show instead of tell
• 75% of Periscope users are 16-34 years old
• 65% are male
  • Most other social platforms are mostly female–are younger males a target demo?
• Available in 25 languages
  • As you use it, you’ll see participation from various countries
• Awarded Apple’s App of the Year 2015
• Don’t worry about editing video
  • Not fancy
  • Not polished
  • People expect lower quality
  • Obviously, less time or less effective
  • But you can practice ahead of time (check surroundings, settings, etc)
• Good for expanding demo you’re reaching
  • Followers can be watching it, and it shows you’ve gone live on a world map
  • It’s a good customer-service tool
  • Video No. 1 – option: show what you’re seeing, not talking (or voice from behind, such as tour of facility, offices) – forward-facing
  • Video No. 2 – option: back-facing
  • As you record, people type comments, and you can reply
• Reply is verbal response, not typed▪  You can ignore some comments if you like
  • Like Facebook “Likes,” “Hearts” on Periscope is approval icon; collect the hearts
    • The more hearts you get, the more you’re boosted up in the screen
    • More viewers (as a suggested video)
    • Is it a good scoper? Judge by number of hearts
  • What kind of content should/can be scoped by me or my clients?
    • Products, Demos
    • Q & A with a business executive
    • Behind-the-scenes interview (example, of chef in a kitchen)
    • Live tours (things you’d never see otherwise)
  • You can set up the questions ahead of broadcast, moderate as they’re asked
  • Periscope video is now available indefinitely (link, which can be embedded)
    • Pushed by operation of Facebook Live
    • Can share video later as a tool

  ▪       Video can be embedded, too

  • End of news release
  • Online press room
  • Used to follow up with media who could not attend an event, for example
  • Also can be deleted

  ▪       Usually they are kept up for 24 hours, at a minimum

  • Functionality of the app
    • Location services – make live

  ▪       Do not enable at home

  • Click “share to Twitter” button

  ▪       Twitter account is required to use Periscope

  • Lock button

  ▪       Allows only certain viewers to see video

  • Dry run of video (not live) is smart!
  • Chat feature

  ▪       Inappropriate comment? “Remove” – kick them out of chat

  • Notifies others the person was removed/blocked
    • Shows inappropriate comments are not allowed (sends message)
    • Generally, this won’t happen, but it’s possible (trolls)
    • It’s possible to block followers as well
    • Load title, hit “start broadcast”

  ▪       Make sure it’s right where you want it to be.

  ▪       Is the screen showing your hand? Check your screen.

  • People can follow

  ▪       Though you may have “few” followers, keep in mind many, many more can have access to watch live; measure success by number of joiners

  • Stats available at video’s end: how many people watch, how many joined
  • Followers notified when you start

  ▪       Text alert on phones of followers

  ▪       Followers don’t have to be in the app to know you’re streaming

  • Different from Facebook Live, where you must have app open to be notified
  • Best practices for Periscope

  ▪       Start and end title for Scope with emojis

  • Start and end with an emoji

  ▪       Give heads up on when you’ll be live on Periscope

  • Include in news release
  • Share notification on social media

  ▪       Ask others to share that you’ll be live with their followers

  • “Swipe right” then share with followers; must be done when the feed is live
    • Ask bloggers to share
    • Media reps
    • Colleagues

  ▪       Use #hashtags

  • Though not searchable on Periscope, they are searchable on Twitter

  ▪       As you begin, pause a moment to let followers know you’re live

  ▪       Prepare, but don’t sound scripted

  • Rehearsed? It’s boring for viewers
  • However, prepare as much as you can
  • Using iPad or tablet would allow you to have larger screen (easier to read viewer comments)
  • Vertical is best (desktop users see a switch, it’s not ideal for horizontal)

  ▪       Save every video to your camera roll

  • Saves to camera roll without comments

  ▪       Ideal length: 2-10 minutes

  • It’s acceptable to go live in the same event, separate streaming instances

  ▪       Vs. Facebook Live

  • FB Live works well if you already have a high FB following
  • You can share Periscope link on FB later, if desired
  • FB Live features are bumped up in the news feed
  • When comparing, see which app works best for your community
  • In page settings, enable FB Live feature to use on a page you are an admin for
  • Today Show uses FB Live (as an example)
  • After show, they go live 5 more minutes

  ▪       YouTube competition

  • Expect more livestreaming on YouTube to compete
  • Can upload Periscope>YouTube after saving to cameral, but YTube video typically more polished

   

  Tara Settembre is a blogger at TaraMetBlog.com. She is a PR and social media strategist with a master’s degree in journalism and communications from NYU. She has more than 10 years of agency and in-house PR experience. Previously, Tara was the corporate communications manager at World Wrestling Entertainment and a PR manager for The Walt Disney Company. She has been honored by the PRSA of Los Angeles for “Best One-Time Media or Special Event” and received a PR News Platinum PR Award for best video program. In addition, for the past 11 years, Settembre has been a successful lifestyle blogger at tarametblog.com and writer for The Huffington Post, TravelingMom.com and other online outlets.