In Association News, Professional Development, Social Media

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The Ins & Outs of Facebook Advertising:
What PR Pros Should Know 

Oct. 29, 2015 | 11:30 a.m. to 12:30 p.m. EST

$25 for Members | $75 for Non-members
Discount Code: Target (Members Are Verified)

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Over 1 billion users and the ability to precisely target almost anyone? What’s not to love about Facebook Advertising? With Facebook Ads, PR pros can expand the reach of their digital campaigns and drive ROI that is easy to measure. Upgrade your Facebook Ad know-how beyond clicking “Boost Post,” and learn the strategies for success that make it impossible to fail so that you can leverage this platform for your company and your clients.

Takeaways from this webinar are:

  • How to create campaigns that generate ROI
  • The secret optimization strategy that works for every campaign
  • How to reach the perfect target audience

JSpivakisJennifer Spivakis a digital marketing specialist with seven plus years of experience driving digital campaigns for brands and individuals looking to sell products and services online. She is a marketing instructor and curriculum architect at the Startup Institute, and has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Merging her background in PR and love of analytics, Jennifer specializes in creating engaging, on-brand Facebook Advertising campaigns that drive cost-efficient results and positive ROI.


To ensure an interactive and efficient program, virtual seats are limited. Registration is expected to fill up fast so don’t delay and register today!

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