In 2017 Annual Conference

This year marks the 60th Anniversary of FPRA’s Golden Image Awards where members join together to celebrate excellence in public relations. This tradition begin in 1957 when an annual awards program was created by the Association and later evolved into this prestigious event. During FPRA’s Silver Anniversary conference in 1963, the first Golden Image Awards were presented. And while the physical trophy we take home has evolved from the 3D Golden “heads” to the crystal pyramids we know today, the significance of this honor remains unchanged – to recognize your hard work and dedication to our profession.

This year’s judges consisted of out-of-state, accredited PR practitioners from PRSA, accredited and certified FPRA members who came from the Council of Past State Presidents and senior practitioners in FPRA’s Counselors’ Network who have at least 10 years of experience practicing public relations and have a history of winning Golden Image Awards.

Over the years, the Golden Image Awards have become the standard of public relations excellence in the state of Florida. 

DIVISION A

Division A: public relations programs defined as broad-based communications endeavors using two or more public relations tools.

Dick Pope/All Florida Golden Image Award

Polk County Regional Water Initiative
Cindy Rodriguez, Ryan Taylor and Gene Heath

Community Relations

A Community Relations Program is any program that improves the organization’s image in the community through support of charitable or service activities.  The program is usually aimed at improving community life.

Golden Image Award
VNA Caregiver Conference
Steve Smith, Meg Cunningham and Sara Almond

Judges’ Award
Tourism Fights Hunger
Lynn Hobeck Bates, APR

Judges’ Award and Award of Distinction
H2O For Heroes 2016
Firehouse Subs and The Zimmerman Agency

Award of Distinction
Law & Order Ball
Connie Ramos
CONRIC PR & Marketing

Public Service

Public Service includes any program developed to inform about issues of public concern.

Golden Image Award
Election Ready
Jennifer J. Edwards, Trish Robertson and Heather Wysocki

Judges Award
Flatford Swamp Outreach Program
Southwest Florida Water Management District

Judges Award
Love and Courage: UCF Unites in the Aftermath of Pulse
UCF Communications & Marketing

Judges Award and Award of Distinction
Disability Employment Awareness Campaign
Melanie Mowry Etters, APR, CPRC and the Agency for Persons with Disabilities Communications Office

Institutional Programs

Institutional Programs create a public image for the organization and typically generate support for and awareness of the organization’s mission, values, programs, plans or activities.

Judges’ Award
Countdown to Enterprise
Jennifer J. Edwards, Trish Robertson and Heather Wysocki

Award of Distinction

CareerSource Florida Statewide Cooperative Outreach Program

Victoria Heller of CareerSource Florida and Ayla Anderson and Ashlee Weber of Moore Communications Group

Award of Distinction
Heart of Florida Health Center’s Measure Up Marion Program
Ginger Broslat, APR, CPRC, Maclyn Walker, MSW, Digital Fury and JJ Fields

Crisis Communication

Crisis Communication includes any program developed to handle a disaster or emergency situation.

Award of Distinction
Crisis Communication: Hurricane Matthew
St. Lucie County’s Communication Division

Internal

These programs are developed to communicate with internal publics such as employees, shareholders, association members, etc.

Judges’ Award
The Grads Are Back
Orange County Public Schools

Award of Distinction
Gulf Power United Way Campaign
Mark Telhiard, Dane MacKendrick and Kimberly Blair

Award of Distinction
Your Health Matters
Robyn Felix

Promotional/Marketing programs

Promotional/Marketing programs are developed to promote, publicize, introduce or create an identity for a specific product, service or idea.  These programs are generally developed within a marketing framework and often include a purchase or user acceptance of a specific product or service among their objective.

Golden Image Award
Take The T – Tallahassee’s Free Trolley
City of Tallahassee

Judges’ Award and an Award of Distinction
Bringing Friends Together Forever
Missy MacFarlane, Laura Fontanills and Keeley Sheehan with SPCA Tampa Bay and Hill’s Pet Nutrition

Public Affairs

This category addresses any program directed toward government action or activities such as legislative activities, political campaigns or relations with public bodies or regulatory agencies.

Judges’ Award and Golden Image Award
Polk County Regional Water Initiative
Cindy Rodriguez, Ryan Taylor and Gene Heath

Judges’ Award
Under the Roof – Circus Arts Conservatory Arena Improvement Legislative Request
Colleen Thayer

Integrated Marketing

Integrated Marketing includes any program incorporating public relations strategies and tactics as part of an integrated campaign and demonstrating effective integration with other marketing/communication disciplines.

Golden Image Award
Americans Can Vote – Wherever They Are
Sarah Tyson, SalterMitchell & FVAP

Judges’ Award
Gulf “Ghost” Town Center
Samantha Scott

Judges’ Award and an Award of Distinction
Love is in the Air – Corpse Plant Dual Bloom 2016
Mischa Kirby

Reputation Management

Reputation Management includes any program or strategy developed to enhance or improve the reputation of an organization with its publics, either proactively or in response to an issue or event.

Golden Image Award
Orange County Utilities – Automated Curbside Collection Program
Jamie Floer

Special Events

Special Events includes any program developed to commemorate a special event, observance or one-time activity.

Golden Image Award
U.S. Launch of EA “Play to Learn” Digital Education Initiative
Curley & Pynn

Judges’ Award and Award of Distinction
Semi-Annual Employee Meetings
Brittany J. Jackson, Kenna Harrison and Allen Yarbrough, Southwest Florida Water Management District

Judges’ Award and an Award of Distinction
Pokémon in the Park
The City of Tallahassee

Other

The Other Category includes any program that is not included in the above-listed categories.

Judges’ Award and The Golden
FPRA Southwest Florida Chapter 2016 Media Breakfast
Randy Mitchelson, APR and Mike Jackson, APR

DIVISION B

Entries in Division B are printed materials used for a public relations purpose, either standing alone or as part of a public relations program. 

Grand Golden Image Award


2016 Osceola Hurricane Handbook
Chris Gent, APR, CPRC and Kayla Stanley, APR
Kissimmee Utility Authority 

Annual Report

Annual Report includes any internal and external reports.

Award of Distinction
2015/2016 United Way of Martin County Annual Report
United Way of Martin County

Award of Distinction
KUA 2015 Annual Report – Gather Round
Chris Gent, APR, CPRC and Kayla Stanley, APR
Kissimmee Utility Authority

Brochure

This category includes any folder or bound publication produced for a single specific purpose.

Golden Image Award
Heart of Florida Health Center Brochure
Heather James, Ginger Broslat, APR, CPRC and Andy Stracuzzi 

Magazine

Magazine is any periodical or regular publication, which may include articles of one page in length or longer.  The publication is usually 8.5” x 11” or 16 pages in length.

 

Golden Image Award
Florida High Tech Corridor Council’s florida.HIGH.TECH 2016
Curley & Pynn

Award of Distinction
30th Anniversary Edition
Cathy Clark, APR and Ann Baker, Moffitt Cancer Center Momentum

Poster and Calendar

Poster and Calendar is any poster or calendar used to achieve a public relations objective.

Golden Image Award
2017 Florida Ranches Calendar
The Firefly Group

News Release

News Release is any document prepared and released to the media as a news item, article or feature story on behalf of a sponsoring person or organization.

Award of Distinction
Cemetery Balloon Safety News Release
Chris Gent, APR, CPRC and Kayla Stanley, APR, Kissimmee Utility Authority

Award of Distinction and a Judges’ Award
N.E.T.P.D.C. BIBs on Navy Cool
Ed Barker

Specialty Items

Specialty Items are those involving any gift, premium, novelty or physical token used to convey an impression, make a point, establish an image or achieve a public relations objective.

Judges’ Award and Award of Distinction
We’re Fans of Downtown Promotion
Chris Gent, APR, CPRC and Kayla Stanley, APR
Kissimmee Utility Authority 

Other

Other features any printed public relations tool that does not fit into the above-listed categories.

Judges’ Award and the Golden Image Award
2016 Osceola Hurricane Handbook.
Chris Gent, APR, CPRC and Kayla Stanley, APR
Kissimmee Utility Authority

Award of Distinction
Institute for Nonprofit Innovation and Excellence – State of the Nonprofit Sector Report
Maggie Lawrence, Stefanie Stricklin and Chris Mantzanas

 

DIVISION C

Digital Tools of Public Relations, which was appropriately renamed this year to be more reflective of our evolving digital age. Division C includes any online, audio/visual presentation or program that serves a public relations objective.

Grand Golden Image Award


Health First’s Compelling “It’s A Nurse” Video!
Jeni Hatter, Matthew Gerrell and Shona Price

Online Audience Engagement

Online Audience Engagement includes any two-way communication that engages audiences and invites conversation with a program or brand such as blogging or micro blogging through social media platforms including Facebook, Twitter, Google+, etc.

Golden Image Award and a Judges’ Award
Newman-Dailey Resort Properties Blogger Retreat
Tracy Louthain, APR, CPRC and Jeanne Dailey

Award of Distinction
Out of Tragedy, A Christmas Tradition
Duke Energy Corporate Communications, Crystal River Nuclear Plan and Digital Fury Productions 

Award of Distinction and Judges’ Award
City of Palms Classic
CONRIC PR & Marketing

Public Service Video

Public Service Video is presented to inform or educate an organization’s external audiences on all issues of public concern.

Golden Image Award
Zombie Survival Guide to Bicycle Safety video
Jason Giraulo, Tom Hanson and Cindi Lane, APR

Judges’ Award
Count Me In Too, 2016!
Vicki Davis and Kherri Anderson 

Award of Distinction
Transportation Disadvantaged Program Video
Mary Ann Horne and Cynthia Lambert, APR of MetroPlan Orlando

Award of Distinction and a Judges’ Award
Fighting DUI: Using Partnerships to Create Awareness
Courtney Gilmartin and Amanda Sellers 

Institutional Video

Institutional Video encompasses any video used to support the public image of an organization. This tool typically is designed to generate awareness and support of the organization’s mission, values, programs, plans or activities.

Judges’ Award and the Golden Image Award
Health First’s “It’s a Nurse” video
Jeni Hatter, Matthew Gerrell and Shona Price

Award of Distinction and Judges’ Award
Moffitt Cancer Center “30 Years of Courage” video
Peplow, Lizette Robles and Ann Baker

Promotional/Marketing Video

Promotional/Marketing Video is any video shown to promote, publicize, introduce or create an identity for a specific product, service or idea.

Golden Image Award
Mary Beth Head and DJ Head
Sea Turtle License Campaign

Judges’ Award
Dreggors, Rigsby & Teal, PA: When Accountant Met Video
Vickie Pleus, APR, CPRC and Ron Cantlay, CPA, CFP 

Award of Distinction
Cindi Green, RN, APR
Florida Eye Institute – Are You Ready to Experience TRULY Exceptional Patient Care? video
Florida Eye Institute and Bryan Smith of 8th Avenue Studios 

Video News Release

Video News Release includes any video prepared and released to the media as a news item, article or feature story on behalf of a sponsoring organization.

Judges’ Award and the Golden Image Award
Arnold Palmer Hospital’s Good Night Lights video news release
Orlando Health Media Relations

Award of Distinction and a Judges’ Award
Art in Motion video news release
City of Tallahassee

Website

Website is any external or internal site created to achieve a public relations objective.

Golden Image Award
SCPS Website
Seminole County Public Schools and SoloDev

Award of Distinction
The New Metro Plan Orlando.org
Cynthia Lambert, APR, Mary Ann Horne and Susan Ennis, APR, CPRC

Other

Other is for any Digital public relations tool that does not fit into the above-listed categories.

Golden Image Award
Hashtag, CB-Gets-It
Coldwell Banker NRT

CLICK HERE VIEW PHOTOS FROM THE GOLDEN IMAGE AWARDS.

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