Public relations students from around the state got a behind-the-scenes tour of Universal Orlando Resort at FPRA’s Annual Conference. Universal Orlando Resort has experienced unprecedented growth over the past five years – opening 18 new experiences, including The Wizarding World of Harry Potter – Diagon Alley, TRANSFORMERS: The Ride – 3D and Springfield. FPRA Student members explored some of these new experiences and learn from Universal’s PR team what it takes to creatively tell the Universal Orlando story.
“The tour was such a great learning experience for me. Every member of the Universal Team was willing to answer any question at a moments notice. My favorite part of the tour was getting the opportunity to hear about the upcoming attractions, and how the Universal PR team must draft new and innovative ideas to create a buzz around whatever project they are tasked with.” – Alex Shepherd, University of Florida student
At Ollivanders’s wand shop.
Making their way through the crowd.
Allison Lundell, public relations director for Universal Orlando Resort, speaks to public relations students.