Sunday, August 7

TIME: 11 a.m. – 4:30 p.m.

Student Field Trip

Universal Orlando Resort’s Jurassic World VelociCoaster Behind the Scenes Experience
Students! Are you ready to Brave the Hunt at Universal Orlando Resort? During this exclusive behind-the-scenes tour, student attendees will meet the masterminds behind Universal’s newest award-winning attraction, Jurassic World VelociCoaster. You’ll hear straight from the experts what it took to unleash Florida’s fastest, tallest and most intense launch coaster ever created – catapulting riders 155 feet into the air at extreme speeds up to 70 mph while racing alongside a ferocious Velociraptor pack. You’ll also spend time with members of the Universal Orlando PR team and learn how they turned this apex predator coaster into a blockbuster PR campaign. Space is limited, so secure your spot now!

Registration is for students only.

DRESS: Casual
LOCATION: Universal

TIME: 11 a.m. – 2 p.m.

FPRA 2022 Topgolf Outing

Practice your drives and make some new friends at FPRA’s Topgolf event at this year’s 83rd Annual Conference. Families are welcome. This event includes three hours of play and great food. Cash bar available. Registration for this event is not included in conference registration.

Register

DRESS: Golf Attire or Casual
LOCATION: Topgolf Orlando

TIME: Noon – 5:00 p.m.

Registration Desk Open

LOCATION: Plaza Registration Desk

TIME: Noon – 3 p.m.

LeadershipFPRA Orientation for Class VII

Participants for LeadershipFPRA Class VII will meet for the first time to learn about the opportunities and takeaways planned in the coming year. This interactive and engaging orientation will lay the foundation for the program while building camaraderie. Class members will learn about the sessions, speakers and field trips to come in their LeadershipFPRA experience.

FOUNDING SPONSORS: Roger & Shelley Pynn
Partnering Sponsors: The Maue Center & UCF Nicholson School of Communication and Media

Learn More About LeadershipFPRA

DRESS: Business Casual
ROOM: Sienna II

TIME: 3:45 – 4:15 p.m.

Outgoing Executive Committee Meeting

This meeting is for outgoing 2021-2022 FPRA state officers.

DRESS: Business Casual
ROOM: Boardroom

TIME: 4:30 – 5 p.m.

Incoming Executive Committee Meeting

This meeting is for incoming 2022-2023 FPRA state officers.

DRESS: Business Casual
ROOM: Boardroom

TIME: 6 – 9:30 p.m.

The President’s Welcome Reception

Welcome to the 83rd FPRA Annual Conference – Your Ticket for Success!

Join your colleagues as FPRA State President Devon Chestnut, APR, CPRC, kicks off the conference with an evening of food, drinks and networking.

DRESS: Business Casual or Resort Casual
ROOM: Tuscany Foyer & Terrace

Monday, August 8

TIME: 7 a.m. – 5 p.m.

Registration Desk Open

LOCATION: Plaza Registration Desk

TIME: 7:30 – 9 a.m.

Coffee Break

ROOM: Grand Ballroom Foyer

TIME: 7:40 – 8:25 a.m.

Past Presidents’ Council

All past state presidents in attendance at this year’s conference are invited to this meeting. The purpose is to discuss matters concerning life members, the Florida Public Relations Education Foundation and the institutional history of the Association. This meeting is chaired by FPRA’s Immediate Past President Alyson Sologaistoa, APR, CPRC.

DRESS: Business Attire
ROOM: Amalfi I – II

TIME: 8:30 – 8:45 a.m.

Welcome & Annual Meeting

Join us as VP of Annual Conference Amanda Handley, APR, CPRC, opens FPRA’s 83rd Annual Conference – Your Ticket for Success!

During this year’s Annual Business Meeting, conducted by FPRA State President Devon Chestnut, APR, CPRC, the membership will vote on the presented slate of officers for the 2022 – 2023 year.

DRESS: Business Attire
ROOM: Tuscany Ballroom

TIME: 8:45 – 9 a.m.

APR & CPRC Recognitions

The Annual Business Meeting will close with the recognition of the newly Accredited and Certified members led by VP of Credentialing Julie Frey, APR, CPRC.

DRESS: Business Attire
ROOM: Tuscany Ballroom

TIME: 9 – 10 a.m.

OPENING SESSION – GENERAL SESSION I

Leading Through Adversity: How Crises Can Help Build Trust with Internal and External Stakeholders
Presented by Lt. Col. Caitlin Brown, Director of Public Affairs, Florida National Guard

This year’s opening keynote will help you be prepared to handle the unexpected. When a crisis hits your organization, it’s easy to view it as something that needs to be “gotten through” as quickly and quietly as possible. However, crises are inevitable and should not be viewed as tragedies to be avoided at all costs, but rather as opportunities to be capitalized on. How can you lead not only your staff during these trials, but also lead those above you in the organizational hierarchy to shape the decisions being made? How can you keep your stakeholders not only informed, but maintain their trust and faith in your organization? How can you get your message out when operating in an environment that may place constraints on your ability to speak candidly? Caitlin will share from her own experiences in crisis communication, using examples of everything from devastating natural disasters to nationally-publicized reputation scandals, to show how a crisis can be turned into a positive, strengthening your team’s skillset, your relationships with your stakeholders and your organization’s core identity.

Takeaways:

  • The importance of relationships – with your staff, leadership, stakeholders, partners, the media, etc. – and how to create and prioritize them
  • The importance of practice exercises – and flexibility – to make sure you are prepared when that day comes (and what to do when it’s nothing like what you practiced for)
  • The importance of authenticity – know who your organization is and make sure all your actions/responses are rooted in that identity

ROOM: Tuscany Ballroom

TIME: 10:25 – 11:25 a.m.

BREAKOUT SESSIONS

CN Roundtable 1
CN members are invited to attend a members-only roundtable discussion with Lt. Col. Caitlin Brown.

ROOM: Napoli I – II

Breakout 1A
The Truth Will Set You Free
Presented by Dontaye Carter, Founder & President, Carter Media Group, LLC

We live in a time of misinformation. Every question creates a ripple that drifts our audience further from the truth. How do we prepare our clients for the storm ahead in a hyperpartisan society? The truth has never lied in the middle. It lies in the facts. In this time, it’s no longer about how you can spin the story; it’s about how you can restore credibility. The masterminds of misinformation are banking on our failure.

Takeaways:

  • Identify what pieces of information we need to know
  • Stop misinformation from poisoning your message
  • Communication is a superpower – let’s save the day and the bottom line!

ROOM: Ritz-Carlton Ballroom V & VI

Breakout 1B
How to Avoid the Guillotine and Other PR Tips for Boosting Your Career
Presented by Leigh Woisard, Senior Vice President Corporate Public Affairs, Cox Communications

Communicators can be the worst at applying the principles of our practice to our careers largely because we’re more comfortable promoting others. This light-hearted session will cover the tried-and-true practices of PR to boost your career, including taking control of the narrative and identifying, telling and selling your “one thing” so that you make an impression. Together, we’ll get comfortable with generating positive buzz about ourselves! The guillotine reference is a reminder that throughout history some didn’t take control of their career narrative and lost their heads over it!

Takeaways:

  • Take control of your career narrative to ensure that as promotions, jobs and new assignment arise, people have a clear picture of who you are and what you bring to the table
  • Identify your “one thing” that sums up your professional genius and is central to your career narrative
  • Get comfortable with generating buzz about yourself

ROOM: Plaza I

Breakout 1C
Tweeting in the Time of COVID: How Dedication to Authenticity and Core Values Can Drive Business
Presented by Adrianne Kautz, Co-Founder, One Fresh Pillow

In January 2021, a combination of viral Twitter moments and a timely donation of goods to the National Guard led One Fresh Pillow to a sales explosion that became a 752% year-over-year increase. While the viral tweets launched the company to a new level of notoriety in the noisy pillow market, they were only effective because of the guiding principles surrounding the company’s social media presence. Adrianne will provide a brief history of the lead-up to the viral moment, then outline lessons learned from her experience as Tweeter-in-Chief, showing how these principles can be used to build social media presence without spending a dime.

Takeaways:

  • How to apply the principle of dedication to grow your online presence
  • How to stay patient and take advantage of the right social moments and movements that are authentic to your brand
  • How to be authentic to your brand principles, personality, and ideals in your social media interactions

ROOM: Plaza II

Breakout 1D
The Science of a Great Call to Action
Presented by Ann Searight Christiano, Founder and Director of the Center for Public Interest Communications, University of Florida

If you want people to act, you must give them something to do that is meaningful, inspiring and within their power. As communications strategists build their campaigns, they often struggle to develop these kinds of meaningful calls to action. In this workshop, you’ll learn and apply a research-driven framework to create calls to action that people are likely to accept and act on – and that will make a difference.

Takeaways:

  • Learn the importance of focusing your calls to action on the specific individuals who are positioned to make a difference on the issues you care most about
  • Understand how to apply social norming to your communications efforts
  • Apply social, behavioral and cognitive science to your work and walk away with focused calls to action that can make a lasting difference.

ROOM: Plaza III

Breakout 1E
Career Mapping: Planning the Possibilities
Presented by Julie Frey, APR, CPRC
This session has been developed for students and those practitioners who have just embarked on their career.

“Where do you see yourself in five years?” is a common question we hear throughout our careers. However, there are times when we don’t always have an answer. The first step in career planning is self-awareness. In this interactive presentation, attendees will reflect on beliefs about careers and themselves while learning strategies to explore and test out career possibilities. Whether you are just starting out in your career or further down the road, this presentation will provide tools to develop the next steps in making your possibilities into reality.

Takeaways:

  • Identify what influences your thoughts and decisions about your career
  • Apply a design-thinking model when considering next steps in your career
  • Develop a plan to design three career path options

ROOM: Sienna II

TIME: 11:45 a.m. – 1:30 p.m.

PRESIDENTS’ LUNCHEON

Join us for a special luncheon in true FPRA style as we honor outstanding individuals and chapters, award the Dr. Bob Davis, APR, CPRC, Student Scholarship and announce the recipient of the Florida Public Relations Education Foundation’s scholarship, the Dr. Jay Rayburn, APR, CPRC, Student Scholarship, endowed by Joe Curley, APR, CPRC. We will also bestow the coveted Chapter President of the Year and Chapter of the Year awards. This luncheon features the traditional presentation of the Dillin Dessert.

We’ll also present the Joe Curley Rising Leader Award, which is intended to identify and honor up-and-coming FPRA members who demonstrate emerging leadership traits along with active involvement in FPRA chapter activities, programs, functions, and events.

Sponsored by Propel
Dillin Dessert sponsored by Publix Super Markets

DRESS: Business Attire
ROOM: Tuscany Ballroom

TIME: 1:45 – 2:45 p.m.

BREAKOUT SESSIONS

Breakout 2A
Building Crisis Immunity: 5 Strategies to Inoculate Against Risk and Create a Stronger, More Crisis-Resistant Reputation
Presented by Jon Goldberg, Founder and Chief Reputation Architect of Reputation Architects Inc.

When Covid-19 struck, organizations that established pandemic response plans following the H1N1 swine flu outbreak in 2009 found themselves unable to implement them quickly enough to get ahead of the accelerating crisis. Others saw their carefully crafted crisis plans repeatedly upended by the cascading effects of the virus. Having a solid, well-tested crisis plan is more important than ever today. But traditional crisis planning has a major flaw. It treats crises as inevitable events that can only be managed after they have erupted and begun to unleash their disruption. In the wake of Covid-19, leaders need to be thinking differently and taking active steps to build their organizations’ immunity to crises – biological and otherwise.

Takeaways:

  • Learn the fundamental flaws of traditional crisis planning laid bare by the COVID-19 pandemic, and what to do about them
  • Hear why organizations that make reputation a “keystone habit” consistently outperform their competitors, and how to get started doing so
  • Find out how to ensure your organization’s most valuable and fragile asset – its reputation – without paying a penny more in premiums

ROOM: Ritz-Carlton Ballroom V & VI

Breakout 2B
No Jerks Allowed: The Benefits of an Employee-Driven Workplace
Presented by Christine M. Barney, APR, CEO and Managing Partner of rbb Communications

Long before the great resignation, research showed that creating workplaces that were civilized, flexible and transparent would yield tremendous benefits in terms of productivity, HR cost reductions and customer satisfaction. Christine coined the phrase “employee-driven workplace” to combine the philosophies of brands such as Zappos (all about happiness) and Ritz-Carlton (customer first) with the teachings of Robert Sutton in The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. Learn the components of an employee-driven workplace, its benefits and the roles of all the players from the CEO to the intern, as well as how you can play a critical role in creating and maintaining such a workplace.

Takeaways:

  • Understand the bottom-line benefits of an employee-driven workplace
  • Know your role in helping build and maintain an employee-driven workplace

ROOM: Plaza I

Breakout 2C
Leading Positive Change by Making DE&I a Part of CSR
Presented by Nneka Logan, Ph.D., Associate Professor, Virginia Tech

This presentation will discuss historical and contemporary issues in diversity, equity and inclusion (DEI) and then situate DEI as a part of an organization’s corporate social responsibility (CSR). It will also explain why public relations practitioners are well suited to lead these efforts. Attendees will learn why PR focused on social good is more important than ever as well as how PR can play a vital role in leading DEI and CSR efforts. Examples of organizations who do this well, along with several best practices, will also be shared.

Takeaways:

  • DEI is a core corporate social responsibility
  • Situating DEI as a form of CSR creates a climate of belonging in the workplace and enhances an organization’s reputation
  • Connecting DEI to CSR positions an organization to meet the challenges and maximize the opportunities of an increasingly diverse workforce, customer base and society

ROOM: Plaza II

Breakout 2D
Accessible Social
Presented by Alexa Heinrich, Social Media Manager, St. Petersburg College

Accessibility is a common priority when building websites and webpages. But have you considered how individuals with disabilities are engaging with your brand on social media? Are they experiencing accessibility barriers in your content? Could you make your social media more inclusive? This session will outline easy practices to ensure the content you produce and the way you deliver it on social media is accessible for everyone, including disabled users. This session is for digital marketers with any level of experience who want to understand the importance of creating accessible social media content so that they can better inform and engage with their followers.

Takeaways:

  • Understand the importance and impact of accessible social media content
  • Work accessible best practices into your content creation process
  • Identify and fix issues in your content that could be causing barriers for disabled users

ROOM: Plaza III

Breakout 2E
Prepare for Take-Off: Panel Discussion on Launching Your Own Practice
Presented by panel speakers
Allison Aubuchon, APR, President, Allison Aubuchon Communications, LLC
Lanette Hart, APR, CPRC, Principal/Owner, Hart & Associates, LLC
Marah Oberfield, President, Oberfield Communications

Whether you’re taxiing down the runway or sitting at the gate waiting for the the tower to clear you for take-off, this panel discussion will help you avoid turbulence as you launch your solo or small practice. Experts will share best practices for dealing with problem passengers, how to safely navigate small business storms, and tips on which tools are the best to have in your carry-on bag.

ROOM: Napoli I – II

TIME: 3 – 4 p.m.

DILLIN KEYNOTE – GENERAL SESSION II

Data-driven Storytelling That Changes the World
Presented by Shonali Burke, Chief Marketing Officer, Arena Stage at the Mead Center for American Theater

How do you tell your organization’s stories in a way that isn’t just relatable, but that makes business sense? That’s the question PR has been trying to answer for decades. Today, the power to do that is literally a keystroke away; yet more than two decades into the 21st century, most of us still don’t. It is absolutely true that people are moved to action by stories, and that storytelling is one of PR’s core strengths. But, in this data-driven age, PR pros must do more than spin yarns. While many of us have a hate-hate relationship with anything numerical, we must be able not just to make friends with math, but delve into analytics to find the stories with the greatest resonance. Because it is through data-driven storytelling that PR can indeed change the world. In this keynote presentation, Shonali Burke will show you how.

Takeaways:

  • How to find the hidden stories in numbers, and then tell them ethically and truthfully
  • How to educate, cultivate and motivate communities of influence who can supercharge your storytelling
  • How to apply analytical techniques for social impact and change

ROOM: Tuscany Ballroom

TIME: 4:15 – 5 p.m.

State Board Meeting

This is the final State Board Meeting for FPRA’s 2021 – 2022 Board of Directors.

ROOM: Ritz-Carlton Ballroom V & VI

Tuesday, August 9

TIME: 7 a.m. – 5 p.m.

Registration Desk Open

LOCATION: Plaza Registration Desk

TIME: 7:30 – 9 a.m.

Continental Breakfast

ROOM: Grand Ballroom Foyer

TIME: 8:50 – 10 a.m.

GENERAL SESSION III
How to Lessen the Impact of “The Big Quit” on Your Agency or Department
Presented by Ken Jacobs, Owner/Principal, Jacobs Consulting & Executive Coaching

The PR industry is more robust than ever. As a result, PR agencies, corporate communications departments, non-profits, governmental units, and all communications organizations need talented staff more than ever. Unfortunately, The Big Quit” is here, and it’s wreaking havoc on all these groups. But there’s good news: There are specific things senior executives can do, as leaders, to lessen the impact of “The Big Quit” on their organizations. In fact, there are 11 specific things leaders can do to drive employee engagement and ultimately retention at a time when those are so critically needed.

Takeaways:

  • Specific leadership skills and actions that leaders can use to drive retention, despite “The Big Quit”
  • What today’s employees are seeking from their places of work, for them to want to join, and to stay
  • Three critical “E’s” that leaders must provide to drive retention: Empathy, Emotional Intelligence and Employee Well-Being

ROOM: Tuscany Ballroom

TIME: 10:15 – 11:15 a.m.

BREAKOUT SESSIONS

CN Roundtable 2
CN members are invited to attend a members-only roundtable discussion with Ken Jacobs.

ROOM: Napoli I-II

Breakout 3A
10 Social Media Trends to Track into 2023
Presented by Arik Hanson, Principal, Arik Hanson Social Media

What social media trends should I keep an eye on in the coming year? It’s a question on all PR practitioners’ minds every year. In this session, Arik Hanson, adjunct professor, long-time blogger and founder of Arik Hanson Social Media, will share 10 social media trends he believes will emerge in the year ahead—based on research, data and real-world examples. You will come away with this session with fresh ideas and approaches to chew on that you can integrate into your plans for the rest of 2022 — and into 2023.

ROOM: Ritz-Carlton Ballroom V & VI

Breakout 3B
The Power of Story to Influence Action
Presented by Lisa Gerber, CEO, Big Leap Creative

Story is a superpower that allows you as a leader to connect with the community you serve and influence action. But you’re busy, don’t have the time, don’t know where to start or just don’t think you have a good story to tell. The process of storytelling is often over-complicated, and this session is designed to make it approachable for small to medium teams. It will inspire new ways of thinking and new ways to utilize storytelling so you can create deeper and more memorable connections and get people on board with your idea of change.

Takeaways:

  • Learn the three pillars to winning over hearts and minds
  • Identify new stories to tell through a framework of inquiry

ROOM: Plaza I

Breakout 3C
Pirate-Proofing Your Practice: How Centuries-Old Buccaneer Wit Could Save You from the PR Plank
Presented by Barbra Hernández, APR, CPRC, Director Of Communications, Pinellas County Government

What does Sir Francis Drake have to do with public relations? Could the Earl of Cumberland offer valuable insight to the modern-day government PR practitioner? Embark on this session to gain actionable public relations wit from some of the most notorious pirate legends of the sea. Drawing from centuries of documented history, you will walk away ready to joust through adversarial stakeholder relations, steer your team’s ship through murky waters and anchor your seat at the leadership table. And, why not, perhaps with a few more gems in your PR treasure trove.

Takeaways:

  • Bridging phrases and tips on how to negotiate difficult interactions
  • SOP templates to strengthen your internal operations and hold everyone on your team accountable
  • Templated messaging to help prioritize workload and effectively say “no”
  • Tips and tactics to proactively protect your PR work and reputation
  • The one document you need to bring to every meeting with critics

ROOM: Plaza II

Breakout 3D
Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators
Presented by Cayce Myers, Ph.D., LL.M., J.D., APR, Director of Graduate Studies, School of Communication, Virginia Tech

This presentation will examine the contemporary copyright issues facing public relations practitioners in the 2020s. Topics include social media and copyright, copyright duration, fair use, infringement, and international copyright issues facing U.S. practitioners.

Takeaways:

  • Common copyright issues affecting public relations practice in the 2020s
  • Contemporary issues of fair use exception to copyright infringement
  • Identifying new copyright issues in digital communication and international copyright issues that affect U.S. public relations practice

ROOM: Plaza III

Breakout 3E
How Does Your Leadership Become Gourmet?
Presented by Carolyn Maue, Executive Coach, Consultant, President, The Maue Center

As organizations battle record turnover and burnout, your leadership may be the key to an authentic connection with employees and clients. Just like four-star dining experiences, you can elevate your leadership to gourmet status by building on foundational ingredients that will inspire your best as a public relations practitioner and leader to your team. Learn how “turning up the heat” on your strengths and focusing on key leadership ingredients like articulating a vision and resolving conflict can help you engage and delight your constituents. Use the techniques of successful chefs and restauranteurs to harness your strengths as a leader and hone your leadership presence and positive influence to champion yourself and your brand.

Takeaways:

  • Learn the array of skills needed for effective leadership today
  • Consider how your leadership can influence the unique challenges PR practitioners face in guiding an organization’s culture and relationships with clients and communities
  • Identify your leadership “secret sauce” that plays to your strengths and makes you memorable

ROOM: Sienna II

TIME: 11:30 a.m. – 12:40 p.m.

FIRESIDE CHAT – GENERAL SESSION IV

Employee Communications Takes Center Stage During Pandemic: Now What?
Presented by Gina Pesko Laughlin, Vice President – Global Employee Communications, Delta Air Lines

The pandemic posed significant challenges for communications professionals across industries and disciplines. Many internal communicators found themselves “at the table” for the first time, shifting their roles from reactive and tactical to strategic counselors and advocates for their colleagues. Now, with organizations recognizing the importance of staying connected to their workforces, how do employee communicators maintain the value demonstrated these last few years? Gina Laughlin leads Delta’s employee communications strategy as vice president at the airline’s world headquarters. She leads a team of communications professionals who create communications and engagement strategies and tactics that promote transparency and build trust among employees and leaders. A long-time champion of Delta’s culture, she also built the company’s first Employee Engagement team, launched Delta’s first internal social media platform and led business programs that were driven by frontline employee participation. Hear how she put this experience to use throughout the pandemic and how she plans to keep employee communications at center stage going forward.

Sponsored by Firehouse Subs and the FPRA Jacksonville Chapter

ROOM: Tuscany Ballroom

TIME: 12:45 – 1:15 p.m.

Chocolate Break

ROOM: Tuscany Foyer

TIME: 1:30 – 2:30 p.m.

BREAKOUT SESSIONS

CN Roundtable 3
CN members are invited to attend a members-only roundtable discussion with Gina Laughlin.

ROOM: Napoli I – II

Breakout 4A
Sky’s the Limit: Communicating with Internal Audiences
Presented by Nathan Simons, Communications Manager, North America, Nike

At one of the world’s most iconic athletic brands, premium employee experiences are one of the many ways teammates are inspired to help create the future of sport – worldwide. However, it can be complex at times. Take a deep dive into the approach for employee engagement amid the pandemic by dissecting one of the major global engagement strategies/campaigns. This session will cover the thinking, research and results of this campaign.

Takeaways:

  • Meet Folks Where They Are – Use research to identify and connect with your audience
  • Give Them What They Want – Understand what drives your target audience to think, feel or do
  • The Cheat Code – Leverage workplace influencers
  • Get Out the Way – Don’t overcomplicate things

ROOM: Ritz-Carlton Ballroom V & VI

Breakout 4B
Using AI to Further Humanize Your PR
Presented by Aaron Friedman, Vice President of Marketing, Propel 

Artificial intelligence (AI) has found its way into every industry, including communications. Being human is a must in comms, so what do we make of this shift? How do you make sure that your story pitch is still personable with so much new technology at your fingertips? Good news for comms pros: this industry will always require human influence, and AI can’t replace that. So, it’s time to make sure you’re taking advantage of technology to bring your media relations to the next level. This presentation will teach you more about the ultimate hack: using AI to sound even more human in your communications initiatives.

Takeaways:

  • There are TONS of new AI-based tools out there that can have a huge impact on your PR workflow and your ability to most effectively connect with media contacts and your publics
  • AI tools are not fool-proof – Use PR tech tools to make your life easier with data-informed insights, but do not lean on them too heavily or expect them to always get it ‘right’ with humanization and building relationships
  • Embrace new technology in PR – It’s designed to help, not replace us

ROOM: Plaza I

Breakout 4C
Intro to Instagram Reels
Presented by Cynthia Velasco, Owner, Cynthia Plans

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers and go viral. In this tutorial-style program, marketing strategist and FPRA Orlando Chapter board member Cynthia Velasco will teach you how to create reels that will help you grow your engagement and reach.

Takeaways:

  • How to create Instagram reels
  • Tips for planning and creating video content to ensure maximum performance and reach
  • 10 ideas for Instagram reels you can start making immediately

ROOM: Plaza II

Breakout 4D
PR’s Biggest Problem: Measuring and Reporting
Presented by Lisa Gerber, CEO, Big Leap Creative

You just scored a great media hit for your client and you are doing the dance. Everyone is excited until the CEO asks, “What kind of results will this generate for us?” and you don’t have the answer. Learn to measure the right things to report back to leadership. This session is for small budgets and small teams without access to sophisticated software. Using specific client case studies, Lisa will show you how she and her team measure what matters with what they have to work with. A plan built on strategy with clearly defined metrics and goals makes reporting simple and establishes you as an invaluable member to the team. The next time the CEO asks the question, you’ll be prepared to answer.

Takeaways:

  • Create a measurement plan to define and track your progress toward end goals
  • Identify the metrics that matter and move buyers through the buyer journey
  • Use the basics of Google Analytics and other free and inexpensive tools without sacrificing quality measurement and analytics

ROOM: Plaza III

TIME: 6 – 7 p.m.

RECEPTION OF THE PRESIDENTS

Join us for the 65th Annual Golden Image Awards. Founded by FPRA, the Golden Image Awards have been a standard of public relations excellence recognizing outstanding public relations programs in Florida. This year’s theme is Cosmic PR: Accelerating Excellence in Public Relations.

Sponsored in part by Premier Sotheby’s International Realty

DRESS: Black Tie Optional
ROOM: Tuscany Foyer & Terrace

TIME: 7 – 10 p.m.

GOLDEN IMAGE AWARDS BANQUET

Join us for Cosmic PR as we celebrate FPRA’s 65th Golden Image Awards. During this evening of mid-century modern elegance, PR professionals throughout the state will be recognized for their great work and contributions to the Association and the profession.

DRESS: Black Tie Optional
ROOM: Tuscany Ballroom

Wednesday, August 10

TIME: 8 – 11 a.m.

Registration Desk Open

LOCATION: Plaza Registration Desk

TIME: 8 – 9:15 a.m.

CN Annual Meeting

Join your CN colleagues for the Counselors’ Network annual meeting. During this meeting, members will review and discuss new and old business and will elect officers for CN’s leadership for the 2022 – 2023 FPRA year. A full breakfast will be provided.

ROOM: Ritz-Carlton Ballroom V & VI

TIME: 9 a.m.

Full Breakfast

Don’t be late for breakfast! Join us in the ballroom for hot coffee, fresh juices, great food and terrific company. When 9:30 a.m. rolls around, you’ll be wide awake and ready to hear from our closing speaker, Myiah J. Hutchens, Ph.D.

ROOM: Tuscany Ballroom

TIME: 9:30 – 10:30 a.m.

BREAKFAST & CLOSING SESSION – GENERAL SESSION V

What to Do When No One Agrees
Presented by Myiah J. Hutchens, Ph.D.

This session will address both the causes and consequences of exposure to information that we disagree with. Good information is key to making good decisions, and information is better when we are willing to hear multiple perspectives. However, especially in politics, many individuals are reluctant to engage with ideas that are counter to what they already believe. Dr. Myiah Hutchens, an expert in diverse perspectives, will address the biases that audiences often have when approaching counter-attitudinal information and what strategies can be used to make those conversations more productive.

Takeaways:

  • What your in-group does matters – challenge yourself to seek out diverse perspectives
  • Disagreement can have positive effects
  • Try to reinforce shared identities when talking to someone you disagree with

ROOM: Tuscany Ballroom

TIME: 10:35 – 11 a.m.

Drawing for the Adrienne Moore, APR, CPRC Conference Scholarship

We’ll close the 83th FPRA Annual Conference with the awarding of the second Adrienne Moore, APR, CPRC Conference Scholarship. Conference attendees must be present to win. The winner of this scholarship will receive a fully paid registration for 84th FPRA Annual Conference to be held August 6-9, 2023 at the Waldorf Astoria Orlando.

ROOM: Tuscany Ballroom

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