Seeing is Believing!
Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.
Video is powerful and only gaining traction in today’s marketplace. It has now become a skill every marketing and public relations professional must master.
Madeira Public Relations recently presented its Digital Video 101 Workshop at the Florida Public Relations Association’s annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with the essential tools highlighted below:
Microphone Options:
- https://www.amazon.com/Rode-VideoMic-Directional-Microphone-Phones/dp/B018KIJGU8/ref=sr_1_8?ie=UTF8&qid=1475688431&sr=8-8&keywords=cell+phone+microphone
- https://www.amazon.com/Zonore-Clip–Omnidirectional-Microphone-Smartphones/dp/B01ITE5JWW/ref=sr_1_24?ie=UTF8&qid=1475688756&sr=8-24&keywords=cell+phone+microphone
- https://www.amazon.com/Movo-MA1000-Omni-Directional-Microphone-Smartphones/dp/B017TJXC8G/ref=sr_1_58?ie=UTF8&qid=1475688911&sr=8-58&keywords=cell+phone+microphone
Tripod Options:
- https://www.amazon.com/Flexible-Universal-Smartphone-Adventure-Photography/dp/B010J68OXY/ref=sr_1_1?ie=UTF8&qid=1475688941&sr=8-1-spons&keywords=cell+phone+tripod&psc=1
- https://www.amazon.com/50-Tripod-Universal-Smartphone-Smartphones/dp/B018ICYNKY/ref=sr_1_3?ie=UTF8&qid=1475688941&sr=8-3&keywords=cell+phone+tripod
Lens Enhancement Options:
- Clip-on lens to better obtain a tighter shot:
http://www.apple.com/shop/iphone/iphone-accessories/photography
“Sometimes editing video can be the most daunting aspect of the project.”
Whether you outsource your editing needs or tackle the task yourself, these tools will help you look like a pro every time:
EDITING
- VideoPix
The VideoPix app available for IOS devices allows you to create slideshow videos using pictures. - YouTube Capture
The YouTube Capture app provides open source background music options. - YouTube
https://support.google.com/youtube/answer/183851?hl=en - iMovie
https://www.youtube.com/watch?v=GKu5p4e4CbY&t=109s - FinalCut Pro
https://www.youtube.com/watch?v=4UET7QptHtc&t=36s - Windows Movie Maker
https://www.lib.ncsu.edu/documents/digitalmedia/GuidetoWindowsMovieMaker.pdf
https://www.iskysoft.com/video-editing/windows-movie-maker-tutorial.html - Adobe Premiere Pro
https://www.premiumbeat.com/blog/15-premiere-pro-tutorials-every-video-editor-watch/ - HitFilm Express
http://www.socialmediaexaminer.com/how-to-easily-edit-video-simple-guide/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true - Animoto
Create Video Slide Shows Using Still Photographs: https://animoto.com/ - Madeira Public Relations
Don’t want to go the DIY route? Shoot the video let Madeira Public Relations handle post production for you!
SHARE YOUR STORY!
We’d love to hear how your organization is incorporating video into your public relations tool box. Share your examples, tips, tricks, stories and examples with Heather.
Heather Grzelka, APR
Principal
