Blogger: Vickie Pleus, APR, CPRC (Orlando Area Chapter)
Livestreaming: Periscope 101
Presented by: Tara Settembre, Blogger, TaraMetBlog.com
@TaraMetBlog tarametblog.com or plusitup.com
Do you Scope? Are you a Scoper? < that’s the lingo!
Takeaway: Livestreaming doesn’t add more work; it enhances what you’re already doing
It’s another part of your planning
- By 2019 video will account for 80% of all internet traffic
- No. 2 search engine in the world is YouTube
- We can do video cheap and easy, that’s the good news
- Why Livestreaming?
- Gives people instant access
- See personalities, see what you’re doing
- Foster better connection w/ customers
- Puts face to name, brand, place
- Allows people to see what you’re seeing
- Periscope is owned by Twitter
- Works seamlessly with and streams live on Twitter
- A live broadcast is called a “Scope”
- Always make sure it’s shared on Twitter
- People know it’s not rehearsed on Periscope
- It’s honest
- Not faked
- Humanizes your business; show instead of tell
- 75% of Periscope users are 16-34 years old
- 65% are male
- Most other social platforms are mostly female–are younger males a target demo?
- Available in 25 languages
- As you use it, you’ll see participation from various countries
- Awarded Apple’s App of the Year 2015
- Don’t worry about editing video
- Not fancy
- Not polished
- People expect lower quality
- Obviously, less time or less effective
- But you can practice ahead of time (check surroundings, settings, etc)
- Good for expanding demo you’re reaching
- Followers can be watching it, and it shows you’ve gone live on a world map
- It’s a good customer-service tool
- Video No. 1 – option: show what you’re seeing, not talking (or voice from behind, such as tour of facility, offices) – forward-facing
- Video No. 2 – option: back-facing
- As you record, people type comments, and you can reply
- Reply is verbal response, not typed▪ You can ignore some comments if you like
- Like Facebook “Likes,” “Hearts” on Periscope is approval icon; collect the hearts
- The more hearts you get, the more you’re boosted up in the screen
- More viewers (as a suggested video)
- Is it a good scoper? Judge by number of hearts
- What kind of content should/can be scoped by me or my clients?
- Products, Demos
- Q & A with a business executive
- Behind-the-scenes interview (example, of chef in a kitchen)
- Live tours (things you’d never see otherwise)
- You can set up the questions ahead of broadcast, moderate as they’re asked
- Periscope video is now available indefinitely (link, which can be embedded)
- Pushed by operation of Facebook Live
- Can share video later as a tool
▪ Video can be embedded, too
- End of news release
- Online press room
- Used to follow up with media who could not attend an event, for example
- Also can be deleted
▪ Usually they are kept up for 24 hours, at a minimum
- Functionality of the app
- Location services – make live
▪ Do not enable at home
- Click “share to Twitter” button
▪ Twitter account is required to use Periscope
- Lock button
▪ Allows only certain viewers to see video
- Dry run of video (not live) is smart!
- Chat feature
▪ Inappropriate comment? “Remove” – kick them out of chat
- Notifies others the person was removed/blocked
- Shows inappropriate comments are not allowed (sends message)
- Generally, this won’t happen, but it’s possible (trolls)
- It’s possible to block followers as well
- Load title, hit “start broadcast”
▪ Make sure it’s right where you want it to be.
▪ Is the screen showing your hand? Check your screen.
- People can follow
▪ Though you may have “few” followers, keep in mind many, many more can have access to watch live; measure success by number of joiners
- Stats available at video’s end: how many people watch, how many joined
- Followers notified when you start
▪ Text alert on phones of followers
▪ Followers don’t have to be in the app to know you’re streaming
- Different from Facebook Live, where you must have app open to be notified
- Best practices for Periscope
▪ Start and end title for Scope with emojis
- Start and end with an emoji
▪ Give heads up on when you’ll be live on Periscope
- Include in news release
- Share notification on social media
▪ Ask others to share that you’ll be live with their followers
- “Swipe right” then share with followers; must be done when the feed is live
- Ask bloggers to share
- Media reps
- Colleagues
▪ Use #hashtags
- Though not searchable on Periscope, they are searchable on Twitter
▪ As you begin, pause a moment to let followers know you’re live
▪ Prepare, but don’t sound scripted
- Rehearsed? It’s boring for viewers
- However, prepare as much as you can
- Using iPad or tablet would allow you to have larger screen (easier to read viewer comments)
- Vertical is best (desktop users see a switch, it’s not ideal for horizontal)
▪ Save every video to your camera roll
- Saves to camera roll without comments
▪ Ideal length: 2-10 minutes
- It’s acceptable to go live in the same event, separate streaming instances
▪ Vs. Facebook Live
- FB Live works well if you already have a high FB following
- You can share Periscope link on FB later, if desired
- FB Live features are bumped up in the news feed
- When comparing, see which app works best for your community
- In page settings, enable FB Live feature to use on a page you are an admin for
- Today Show uses FB Live (as an example)
- After show, they go live 5 more minutes
▪ YouTube competition
- Expect more livestreaming on YouTube to compete
- Can upload Periscope>YouTube after saving to cameral, but YTube video typically more polished
Tara Settembre is a blogger at TaraMetBlog.com. She is a PR and social media strategist with a master’s degree in journalism and communications from NYU. She has more than 10 years of agency and in-house PR experience. Previously, Tara was the corporate communications manager at World Wrestling Entertainment and a PR manager for The Walt Disney Company. She has been honored by the PRSA of Los Angeles for “Best One-Time Media or Special Event” and received a PR News Platinum PR Award for best video program. In addition, for the past 11 years, Settembre has been a successful lifestyle blogger at tarametblog.com and writer for The Huffington Post, TravelingMom.com and other online outlets.
- Like Facebook “Likes,” “Hearts” on Periscope is approval icon; collect the hearts